Alta Gracia apparel heightens social responsibility

A new apparel contract between the University of Montana and Knight's Alta Gracia now gives people a socially responsible option to purchasing apparel. The company is one of the few apparel brands that pay their employees a living wage. This includes the ability for employees to pay for food, clothing, housing, and education. The main goal of Alta Gracia isn't just to pay workers a living wage, but to make consumers and the apparel business more socially responsible one shirt at a time. UM News reporter Dustin Klemann and photographer Brad Peers bring us the story. (Click above to watch the video.)